BottomsUp: A New Type of Viral Marketing
College viral videos are a great way to spread ideas, products, and start trends. A video about beer cups that fill from the bottom up? Sounds like a video with 100% viral success in the college world. BottomsUP Beer’s “bottom up” video was posted, re-posted, and re-re-posted on Facebook pages, Youtube, twitter pages, and just about every other kind of social networking website as soon as it hit the web. GrinOn Industries, the group responsible for BottomsUP Beer, claims that the system fills up cups of beer nine times faster than a beer tap. In fact, GrinOn’s company mission is to “eliminate beer lines” from clients’ venues. GrinOn’s website boasts a number of other features of their beer-filling system including “operational efficiency,” speed, and novelty. So, if you’re over 21…bottoms up—literally.
- Margot Connolly